The 45-year-old John Lewis flagship store in Nottingham has revamped its cosmetics floor, as part of wider refurbishment plans, adding three leading beauty brands.
The Charlotte Tilbury counter opened up to customers on September 22nd followed by M.A.C. and NARS on September 29th.
The beauty hall, originally containing 18 brands, has expanded by a third – giving the first floor an additional 1,500 sq ft for all your beauty needs.
Existing brands will benefit from modern displays, with new flooring and lighting designed to create a better shopping experience.
Lauren Harris, Charlotte Tilbury Assistant Counter Manager said: “It’s been a real success so far, we’ve been open three weeks now and the products are selling so well.
“Everyone has fallen into Charlotte’s dream and are loving her products.”
The Charlotte Tilbury stand features a ‘Signature Make-up Looks’ counter, surrounded by movie-star vanity lighting, where you can choose from 10 different looks.
“The Dolce Vita look, using a smoky eye, has been the most popular with John Lewis customers,” said Lauren.
With focus on stocking bestsellers, such as MAC’s Velvet Teddy Lipstick, the brands are part of a new cosmetic wonderland for Nottingham customers.
Additional space will be allocated to beauty services brand, Shavata, who will be offering treatments, such as threading, lash extensions, manicures and pedicures.
As part of John Lewis’ £2m expansion outline, improvements will continue to be made to the four floors at the intu Victoria Centre store.
These are due to be completed by this month.
By Ella Bowers